Carwow is a UK-based platform that revolutionizes the car buying process. It’s a comparison site, allowing customers to compare prices, reviews, and features of various car models from trusted dealers. In addition to new cars, Carwow also offers used and lease cars. The platform simplifies the buying process by providing detailed information and transparency. Users can configure their dream cars online, getting personalized offers directly from dealers. The aim is to make car buying hassle-free, ensuring customers get the best deal without having to negotiate.