ASOS is a globally renowned online fashion and cosmetics retailer. Founded in 2000 in London, it primarily targets young adults with over 850 brands, including its own range of clothing and accessories. ASOS stands out for its commitment to inclusivity, offering plus-size and tall sections, showcasing diverse models, and promoting body positivity. It also embraces sustainability via its “responsible edit” and “carbon neutral” delivery. ASOS is not just about selling clothes; it’s about promoting self-expression, inclusivity, and sustainability in fashion.
